Skip to content


Mother Fire Privacy Policy

Last Updated: March 23, 2025

1. Introduction and Scope

This Privacy Policy (“Policy”) is a legally binding agreement between you (“User,” “you,” or “your”) and Mother Fire LLC (“Mother Fire,” “we,” “us,” or “our”). This Policy governs how we collect, use, store, protect, and disclose your information when you:

    • Access or use the Mother Fire platform, website, mobile application, or any related services (collectively, the “Services”)

    • Register for an account or subscription

    • Communicate with us through any channel

    • Interact with our AI-powered features or tools

By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Policy. If you do not agree to this Policy, you must not access or use our Services.

This Policy applies regardless of how you access our Services (computer, mobile device, tablet, etc.) and includes all content, features, and functionality available through our Services.

2. Information We Collect

We collect information in three primary ways: (1) information you provide directly, (2) information collected automatically, and (3) information from third parties. All information is collected, stored, and processed in compliance with applicable laws.

2.1 Information You Provide Directly

You may provide us with the following categories of personal information:

    • Identity Information: Full name, username or account name, date of birth, photographs, government-issued ID (for identity verification when required by law)

    • Contact Information: Email address, telephone number, mailing address, billing address

    • Account Information: Password, security questions, account preferences, subscription details

    • Financial Information: Credit/debit card details, bank account information, payment history (note: full payment card information is processed by our PCI-compliant payment processors)

    • Profile Information:
        • Maternal status (expecting, new mother, experienced mother)

        • Number and ages of children

        • Parenting preferences and challenges

        • Career and professional goals

        • Financial objectives and literacy assessment responses

        • Mental wellness preferences and non-clinical assessment responses

        • Support network information

        • Resource needs and preferences

    • Communications: Information provided in emails, support tickets, feedback forms, surveys, chat sessions, and community forum posts

    • User-Generated Content: Reviews, testimonials, comments, posts, or other content you create on our platform

2.2 Information Collected Automatically

When you access or use our Services, we automatically collect:

    • Device Information: IP address, device type, operating system, browser type and version, mobile device identifiers, device settings

    • Usage Information: Pages viewed, features used, time spent on platform, navigation paths, frequency of visits, AI interaction patterns, resource utilization

    • Location Information: General location derived from IP address; precise location (with explicit permission only)

    • Log Data: Access times, browser type, pages visited, time spent on pages, page interaction data, crashes, system activity

    • Cookies and Similar Technologies: Information collected through cookies, web beacons, pixels, and similar technologies as described in our Cookie Policy (Section 3)

    • AI Interaction Data: Queries to AI tools, responses received, feedback provided, personalization preferences

2.3 Information from Third Parties

We may receive information about you from:

    • B2B2C Partners: When you access our Services through your employer, healthcare provider, or other organization that provides Mother Fire as a benefit

    • Service Providers: Payment processors, analytics providers, marketing partners

    • Authentication Services: If you choose to log in through a third-party authentication service (e.g., Google, Apple, Facebook)

    • Publicly Available Sources: Public records or publicly accessible information that is lawfully made available

    • Other Users: If other users provide your information through referral programs (with your consent)

3. Cookies and Similar Technologies

3.1 What We Use

We use cookies, web beacons, pixels, local storage, and similar technologies to collect information about your usage of our Services. These technologies help us recognize you, customize your experience, understand how our Services are used, and support our marketing efforts.

3.2 Types of Cookies

    • Essential Cookies: Required for the platform to function properly (cannot be disabled)

    • Functional Cookies: Enable enhanced functionality and personalization

    • Performance/Analytics Cookies: Help us understand how users interact with our Services

    • Advertising/Targeting Cookies: Used to deliver relevant advertisements and measure their effectiveness

    • Social Media Cookies: Enable sharing and interaction through social media platforms

3.3 Your Cookie Choices

You can manage cookies through your browser settings and our cookie preference center. However, disabling certain cookies may impact functionality of our Services. Our cookie banner provides clear options for consent to non-essential cookies.

3.4 Do Not Track

We respond to “Do Not Track” signals to the extent required by applicable law.

4. How We Use Your Information

We use your information for the following specified, explicit, and legitimate purposes:

4.1 Providing and Improving the Services

    • Establishing and maintaining your account

    • Delivering AI-powered resource matching based on your needs

    • Providing personalized career support, financial literacy tools, mental health resources, and community connections

    • Processing transactions and subscriptions

    • Authenticating your identity and maintaining security of the platform

    • Developing new features and improving existing functionality

    • Analyzing usage patterns to enhance user experience

    • Troubleshooting technical issues and ensuring system stability

4.2 Communications

    • Responding to your inquiries, feedback, and support requests

    • Sending essential service announcements and updates

    • Providing information about your account or subscription

    • Delivering personalized notifications about resources that match your profile

    • Facilitating community connections with other mothers (with your consent)

4.3 Marketing and Promotional Activities

    • Sending promotional materials, special offers, and recommendations (only with your explicit consent)

    • Inviting you to events, webinars, or community activities

    • Informing you about new features or services

    • Measuring the effectiveness of our marketing campaigns

You may opt-out of marketing communications at any time through account settings or by clicking the “unsubscribe” link in any marketing email.

4.4 Legal and Operational Purposes

    • Complying with legal obligations, regulations, and government requests

    • Enforcing our Terms of Service and other agreements

    • Detecting, preventing, and investigating fraud, security breaches, or prohibited activities

    • Protecting our rights, property, and safety, and those of our users

    • Maintaining appropriate business records

    • Conducting audits, risk assessments, and internal research

4.5 AI Training and Improvement

    • Training our AI systems to better understand maternal needs

    • Improving personalization algorithms with anonymized or pseudonymized data

    • Developing and refining AI-driven tools for maternal support

We use non-identifiable, aggregated data for this purpose whenever possible.

5. Legal Bases for Processing

We process your personal information only when we have a valid legal basis to do so. Depending on the specific processing activity and applicable law, we rely on the following legal bases:

    • Performance of a Contract: Processing necessary to provide the Services you have requested or to fulfill our obligations under our Terms of Service

    • Legitimate Interests: Processing necessary for our legitimate interests, provided your rights do not override these interests

    • Compliance with Legal Obligations: Processing necessary to comply with applicable laws and regulations

    • Consent: Processing based on your specific, informed, and unambiguous consent

When we rely on consent, you have the right to withdraw your consent at any time, though this will not affect the lawfulness of processing based on consent before its withdrawal.

6. Information Sharing and Disclosure

We do not sell your personal information. We share your information only in the limited circumstances described below:

6.1 Service Providers

We share information with third-party service providers who perform services on our behalf, including:

    • Cloud hosting and infrastructure providers

    • Payment processors

    • Customer support services

    • Email delivery and communication services

    • Analytics and data processing services

    • Security and fraud prevention services

All service providers are contractually obligated to use your information solely for providing services to us and in compliance with applicable privacy laws.

6.2 B2B2C Partners

If you access our Services through an employer, healthcare provider, or other organization that provides Mother Fire as a benefit, we may share limited information with that organization, such as:

    • Confirmation of account creation

    • Aggregate, de-identified usage statistics

    • Information explicitly authorized in the partnership agreement (disclosed to you at enrollment)

We will never share your detailed personal information, AI interactions, or sensitive data with these partners without your specific consent.

6.3 Business Transactions

If Mother Fire LLC is involved in a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of its assets, your information may be transferred or sold as part of that transaction. We will notify you of any such change in ownership or control of your personal information via email and prominent notice on our website.

6.4 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court order, government request). We will only disclose the specific information required by law, preserving all other privacy protections.

6.5 Protection of Rights

We may disclose your information when we believe in good faith that disclosure is necessary to:

    • Protect our rights, property, or safety

    • Protect the safety and security of our Services or users

    • Investigate and prevent fraud or illegal activity

    • Enforce our Terms of Service

6.6 With Your Consent

We may share your information with third parties when you explicitly consent to such sharing.

7. Data Retention and Deletion

7.1 Retention Period

We retain your personal information for as long as necessary to:

    • Provide the Services you have requested

    • Maintain your account (if you have one)

    • Comply with our legal obligations

    • Resolve disputes

    • Enforce our agreements

Specific retention periods vary based on the type of information and legal requirements. The standard retention periods are:

    • Account information: For the duration of your account plus 3 years after closure

    • Transaction data: 7 years for tax and financial record-keeping requirements

    • Communications: 3 years from the date of communication

    • Usage data: 2 years in identifiable form, thereafter kept only in aggregate form

    • Marketing preferences: Until you opt-out or withdraw consent

7.2 Account Deletion

When you delete your account, we will:

    • Delete or de-identify your personal information within 30 days

    • Retain only information necessary for legal compliance, dispute resolution, or fraud prevention

    • Remove your content from public view immediately

    • Anonymize any information used for analytics or AI improvement

To request account deletion, access your account settings or contact us at [email protected].

8. Your Privacy Rights

Depending on your jurisdiction, you may have specific rights regarding your personal information. We honor these rights regardless of where you are located, to the extent permitted by applicable law.

8.1 Universal Rights

All users have the right to:

    • Access their personal information

    • Correct inaccurate personal information

    • Delete personal information (subject to exceptions for legal requirements)

    • Withdraw consent for processing based on consent

    • Opt-out of marketing communications

8.2 Rights for California Residents

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the right to:

    • Know what personal information is collected, used, shared, or sold

    • Delete personal information held by businesses

    • Opt-out of the sale or sharing of personal information

    • Correct inaccurate personal information

    • Limit use and disclosure of sensitive personal information

    • Non-discrimination for exercising their CCPA rights

8.3 Rights for Residents of Other States

Similar rights may apply to residents of Colorado, Connecticut, Utah, Virginia, and other states with consumer privacy laws.

8.4 International Rights

Depending on your jurisdiction, you may have additional rights, including:

    • Data portability (receiving your data in a structured, commonly used format)

    • Restriction of processing

    • Objection to processing

    • Rights related to automated decision-making and profiling

8.5 How to Exercise Your Rights

To exercise your privacy rights:

    • Use the privacy settings in your account

    • Submit a request through our Privacy Portal at [privacy.motherfire.com]

We will respond to your request within the timeframe required by applicable law (generally 45 days, with a possible extension of an additional 45 days when reasonably necessary).

8.6 Verification Process

To protect your privacy, we may need to verify your identity before processing your request. We will use information already maintained by us to verify your identity, but may request additional information if necessary.

8.7 Authorized Agents

You may designate an authorized agent to submit requests on your behalf. Authorized agents must submit proof of written authorization, and we may still require you to verify your identity directly.

9. Data Security

We implement and maintain reasonable technical, administrative, and physical safeguards designed to:

    • Protect the security, confidentiality, and integrity of your personal information

    • Prevent unauthorized access, disclosure, alteration, or destruction of your personal information

    • Ensure appropriate use of your personal information

Our security measures include:

    • Encryption of sensitive data in transit and at rest

    • Access controls and authentication requirements

    • Regular security assessments and penetration testing

    • Employee training on privacy and security practices

    • Incident response procedures

    • Physical security for our facilities

    • Secure AI infrastructure with privacy by design principles

Despite our efforts, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we continually review and enhance our security measures.

10. AI Technology and Automated Decision-Making

10.1 How We Use Our platform uses artificial intelligence technologies to:

    • Match you with personalized resources

    • Provide career guidance and support

    • Offer financial literacy recommendations

    • Suggest mental health and wellness resources

    • Facilitate community connections

10.2 AI Data Usage and Protections

When using your data for AI purposes:

    • We prioritize privacy by design and data minimization

    • We use anonymization and pseudonymization when possible

    • We implement appropriate security measures to protect AI training data

    • We regularly audit AI systems for bias and privacy impacts

10.3 Automated Decision-Making

Some features of our Services involve automated decision-making, including AI-driven resource recommendations. For any automated decision-making that produces legal or similarly significant effects:

    • We provide clear information about the logic involved

    • We ensure human oversight and review

    • We offer ways to contest the decision and request human intervention

    • We regularly test for bias and unintended consequences

11. Children’s Privacy

Our Services are directed to adult mothers and are not intended for children under 18 years of age. We do not knowingly collect personal information from individuals under 18.

If we learn that we have collected personal information from a child under 18, we will:

    • Immediately take steps to delete that information

    • Terminate the child’s account if one was created

    • Implement measures to prevent further collection

If you believe we may have collected information from a child under 18, please contact us immediately at [email protected].

12. International Data Transfers

Mother Fire is based in the United States and the information we collect is governed by U.S. law. If you access our Services from outside the United States, please be aware that information collected through the Services may be transferred to, processed, stored, and used in the United States or other jurisdictions.

When we transfer personal information outside of your jurisdiction:

    • We implement appropriate safeguards, such as standard contractual clauses

    • We ensure compliance with applicable data protection laws

    • We provide transparent information about international transfers

By using our Services, you consent to any transfer and processing in accordance with this Policy.

13. Privacy Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, our Services, or legal requirements. The updated Policy will be effective as of the “Last Updated” date.

For material changes, we will:

    • Provide prominent notice on our website

    • Notify you directly (e.g., by email or in-app notification) prior to the changes taking effect

    • Obtain your consent when required by applicable law

We encourage you to review the Privacy Policy periodically to stay informed about our data practices.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:

Privacy Officer
Mother Fire LLC
109 N Ave 56
Los Angeles, CA 90042

Email: [email protected]

We will respond to your inquiry within a reasonable timeframe, typically within 30 days.

15. Additional Disclosures for California Residents

15.1 Notice of Collection and Categories of Personal Information

In the preceding 12 months, we have collected the following categories of personal information:

Category Examples Business or Commercial Purpose Sources
Identifiers Name, email address, IP address Providing services, account management, security Directly from you, automatically
Customer Records Payment information, telephone number Processing transactions, customer support Directly from you
Protected Classifications (Only if voluntarily provided) Personalization, demographic analysis Directly from you
Commercial Information Subscription history, purchase history Service delivery, transaction processing Directly from you, automatically
Internet Activity Browsing history, interaction with platform Service improvement, security, analytics Automatically
Geolocation Data General location from IP address Service localization, security Automatically
Professional Information Career goals, employment history Career support features Directly from you
Inferences Preferences, characteristics, behavior Personalization, resource matching Derived from other data

15.2 Disclosure and Sharing of Personal Information

In the preceding 12 months, we have disclosed the following categories of personal information for business purposes:

Category Categories of Recipients
Identifiers Service providers, security vendors
Customer Records Payment processors, customer service providers
Internet Activity Analytics providers, security vendors
Geolocation Data Analytics providers, security vendors
Professional Information Career support service providers (with consent)

We have not sold personal information as defined under California law. We do not sell the personal information of minors under 16 years of age.

We share personal information for cross-context behavioral advertising only with your explicit consent.

15.3 Sensitive Personal Information

We collect the following categories of sensitive personal information:

    • Health information (only non-clinical mental wellness preferences, when voluntarily provided)

We use and disclose sensitive personal information only for:

    • Providing the specific services you request

    • Security and integrity purposes

    • Short-term, transient use

    • Performing services requested by you

    • Verifying or maintaining the quality of our Services

We do not use sensitive personal information for the purpose of inferring characteristics about you.

15.4 California Privacy Rights

In addition to the rights described in Section 8, California residents have the right to:

    • Request specific pieces of personal information collected

    • Receive a copy of personal information in a portable format

    • Request information about onward disclosures to third parties

    • Limit the use and disclosure of sensitive personal information

15.5 Shine the Light

California residents may request information about how we share certain categories of personal information with third parties for their direct marketing purposes. To request this information, please contact us at [email protected].

15.6 Financial Incentive Programs

If we offer financial incentives or price/service differences in exchange for personal information, we will:

    • Clearly describe the material terms of the program

    • Explain how to opt in or out

    • Ensure the incentive is reasonably related to the value of your data

    • Obtain prior opt-in consent for participation

16. Accotability and Enforcement

We are committed to compliance with this Privacy Policy and applicable privacy laws. We:

    • Regularly train our staff on privacy requirements

    • Conduct privacy impact assessments for new products and features

    • Maintain records of processing activities

    • Implement a privacy by design approach

    • Have established procedures for handling data breaches

    • Regularly audit our privacy practices

If you believe we have not adhered to this Policy, please contact us at [email protected]. We will do our best to address your concerns. If you are not satisfied with our response, you may have the right to lodge a complaint with a supervisory authority.

If any provision of this Privacy Policy is found to be unenforceable or invalid, the remaining provisions will remain in full force and effect.


NEWSLETTER

Join our community and stay connected with stories that inspire, resources that empower, and events that bring us together.


GET STARTED

For Providers

For Customers

Pricing

Help Center

Login


COMPANY

Home

About Us

Careers

Store
FAQs
Accessibility

Terms of Service

Privacy Policy